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Anti Social Social Club is a unique fashion success story. Founder Andrew Buenaflor, better known to fans as Neek Lurk, founded ASSC in 2015 with an ethos based on feelings of inadequacy. It all started when he printed up hats and hoodies with the now-famous, melancholic ASSC logo following a breakup. Buenaflor was surprised to see how the brand really touched a nerve with the public as sales took off. A longtime fan of streetwear and street culture, Buenaflor has been passionate about design for years. He honed his style on forums like NikeTalk in his teen years. Under Buenaflor's guidance, Anti Social Social Club has become as recognizable as any brand in the streetwear game. ASSC's most popular designs include the moth and flower-adorned Anti Social Social Club Kkoch Tee Black. The Anti Social Social Club x Fragment Blue Bolt Hoodie Black is also a favorite among fans.