Although ASICS began as a company focused on crafting basketball shoes, Onitsuka recognized the need to bring quality athletic footwear to other markets. JELENK, GTO, and Onitsuka Tiger forged a partnership to become what is known today as the ASICS Corporation. ASICS shoes continue to grow and innovate as times change. Ronnie Fieg, owner of his own lifestyle brand and a prominent figure in the footwear industry, has designed many of the top-selling sneakers under the ASICS brand. Sneaker silhouettes such as the ASICS Gel-Kayano 5 Ronnie Fieg Oasis in White/Red Gold incorporate modern technological advancements while maintaining classic sneaker lines. The popular Gel-Kayano 5 360 Awake NY Silver is part of a collaboration between ASICS and Angelo Baque, another prominent designer. The company re-issued a full product run of ASICSTIGER sneakers starting in 2015 as a way to meet the demands of sneaker fans who expressed great interest in living the sports lifestyle every day.