New Balance Bodega

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Founded in 2006, Bodega is a brand that's not afraid to cut a new path. Paradoxically, they became popular by hiding their storefront behind false convenience fronts, hence the name, “Bodega”. Bodega doesn't just sell great kicks - they also make them, kicking off their first collaboration with a footwear manufacturer in 2007, just a year after the brand was founded. They expanded into apparel about five years later. Today, Bodega is an important partner for big athletic companies. Their recent collaborations with New Balance show off the brand's eclectic taste.